Social media and the age of sharing has been great for many brands. But for the Red Cross Blood Service, it created a problem. By sharing the blood donation process, they were also sharing the icky bits – needles, blood bags and cotton wool.
So, to give Australia something to share when they give blood, we gave them a biscuit. But this isn’t any biscuit. It’s the biscuit you get when you save 3 lives. And that makes it the best biscuit in the world.