PROBLEM: Young people are locked out of the housing market.
SOLUTION: Just have rich parents.
IDEA: Property developers Porter Davis needed first home buyer leads. So we hooked house hunters in with a promo—and a new set of parents. A series of films found first home buyers on social media and realestate.com, introducing the concept then re-targeting them to engage with the next iteration of the story.
We created a documentary series about how Stu and Aisha searched for a young couple to adopt.